A.S.I. supports you to
We help you to understand and identify value drivers and trends
We enable benchmarks and trade-off decisions with other media channels
We show you how to quantify impact on sponsorship
We optimize and build your sponsorship portfolio
Discover some of our solutions
Measurement framework
We always think ‘integration and embedding’ when creating solutions. We help you to implement a measurement framework that provides the necessary points in terms of data capturing, storage and reporting.
Vendor management
We acknowledge that data flows in from various sources. Thus, we employ a portfolio of trusted data providers leading their respective fields.
Halo-effect measurement
We go beyond brand exposure and quantify the halo-effect of sponsorship on sales. With 30+ years of experience in the sponsoring evaluation space, we quantify the halo-effect to drive actionable insights.
Capabilites improvement
We offer a select number of courses on sponsorship evaluation, data & analytics, measurement frameworks and decision-making. We enable your internal teams to make quality decisions without external consultancy.
Portfolio management
We envision an ecosystem of sponsorship self-service measurement tools contextualized by premium consultancy services. We enable brands to evaluate and optimize their properties portfolio.
Why us?
Having worked for multiple sporting good brands, focusing on professional athletes, and professional teams, my goal is to apply my sponsorship experience and help clients contextualize what a successful partnership will look like and feel like. I will ensure that the sponsorship objectives are clear and that a measurement framework is in place to ensure success. Jack Goodloe - Sponsoring Consultancy Director
During my almost ten years in the sporting goods industry, I have gained broad knowledge of sponsorship and activation and worked with some of the biggest European football's properties. At A.S.I., we understand that every sponsorship and rights package is different and the landscape is complex to overview. With a deep understanding of sponsorship and partnership, we can help you to optimize your portfolio and work on improving your Return on Objective.Martin Ulber - Client Success Director
As I completed my Master’s degree in International Relations, starting to work in the sponsorship industry seems like a rather severe shift. But even more so, it stands for A.S.I.’s unique value proposition. We bring experts from within the industry together with highly motivated individuals who contribute knowledge and skills from a variety of fields. This allows us to give our clients comprehensive answers to their questions, taking into account diverse perspectives, methods and data sources.Moritz Stumpe - Junior Data Scientist
As a data scientist and physicist with 8+ years of working experience in science, I recognize that understanding the truth means understanding the data. Here at A.S.I., I take the same scientific approaches to ensure that our data-driven recommendations are based on carefully selected data sources, machine learning models, and statistical tests. A tailored combination of data-driven approach with the insight knowledge from our sponsorship-industry experienced experts makes A.S.I. the best choice for your sponsorship evaluation. If you trust data and experience, you can trust us.Sara Kaliman (PhD), Senior Data Scientist
I love technology and have almost 10 years of experience in IT doing consulting and building software solutions for various industries. During my tenure I have gained good knowledge in the domains of education, retail and sponsorship . At A.S.I, we strive to provide you with advanced insights on sponsorship and partnerships using state-of-the-art data analytics and tools utilizing cloud based technology.Sandeep Devan, Senior Product Engineer